Webcasts

Lower The Costs For Subscriber Mail Operations - Billing, Marketing & Returns

Having more accurate subscriber data, location, and addresses lets you substantially reduce billing and marketing costs. In this webcast from RCR Wireless News and MapInfo Pitney Bowes, you'll learn how to dramatically increase the accuracy of subscriber data records, letting you:

• gain maximum postal discounts
• reduce returned mail and cut associated costs
• assign tax zones more accurately and reduce fines
• optimize retail distribution and network build out based on customer location and services usage
• comply with Red Flag regulations
• reduce telecom fraud


Speakers:

Jay Bourland
Vice President and General Manager, Customer Data Quality and Data Integration, Pitney Bowes

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Christopher Cherry
Director of Communications Industry Strategy, Pitney Bowes

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Alan Bergstein
Publisher and Editorial Director of RCR Wireless




Important: System Setup & Compatibility Check

Test the computer that you will be using the day of the event and make sure you have the minimum technical requirements to attend this event. Allow sufficient time prior to the event for this test. System check.

Be a Smarter Pipe: Monitor, Manage and Monetize the Mobile Internet

One by one the barriers are falling: broadband mobile networks are being deployed in many markets. Flat-rate data tariffs are widely available and getting less expensive. Concurrently, a new generation of mobile handsets have hit the market with hardware and software enhancements that make it easier to access and navigate the internet on a mobile phone.

These changes present enormous opportunity for players throughout the mobile ecosystem, but it is the mobile operator that stands to benefit the most. Positioned at the center of the value chain and closest to their subscribers, mobile operators own a wealth of subscriber data. If leveraged correctly, that “subscriber intelligence” can deliver the most intuitive and true web experience on a mobile device.

The stakes are high. If operators fail to meet subscribers' expectations, someone else will. Operators will lose their advantage and be reduced to the role of mere access provider.

Guest Speaker John Delaney, Research Director for IDC Europe, will join Kathleen Brush, VP of Marketing and Michael Rodgers, Product Marketing Strategist at Openwave Systems to examine how mobile internet business models have evolved to date, and their likely future evolution. He will also consider the relationship between mobile operators, internet brands and handset vendors as both partners and competitors in the mobile internet ecosystem.

As a thank you for attending, you will receive a complimentary copy of an IDC Executive Brief entitled, “Mobile phones and the Internet: Being a Smart Pipe”